VIRGIN MOBILE | #mealforameal

Guillaume Brahimi's Passionfruit Souffle


Virgin Mobile Australia wanted to let people know about their highly successful #mealforameal campaign, in which people are invited to photograph their food and then tag it with the hastag #mealforameal. For every hashtag, Virgin Mobile Australia deliver a real meal to someone in need, in partnership with Oz Harvest.


Working with Australian agency, One Green Bean, we created this original spoof to spread the campaign message far and wide.


We used original footage of legendery Aussie / French chef, Guillaume Brahimi, and created a funny spoof in which the chef struggles to make one of his trademark Passionfruit Soufflés. Despite the chef's poor efforts in the kitchen, he manages to capture a photograph of the dish in order to join in with the #mealforameal campaign.


We developed the concept and script and produced the piece in the same style as our famous Yes It's Funny chef spoofs.