LIDL | Speciality Beer & Cider

Speciality Beer & Cider


Lidl UK wanted a shareable video to promote the launch of their new line of speciality beers and ciders. The challenge was to create a short video that featured all the drinks in the range, whilst remaining engaging and suitable for social media.


Working closely with agency Cubaka, we came up with the concept of showing creative ways to open beer bottles, and devised an ingenious method involving optical illusions and a few helpful animals and landmarks along the way.


The video has so far reached over half a million views on Facebook and YouTube.